About The Persuasion Institute

The Persuasion Institute was founded in 2001 by Kurt W. Mortensen, the author of Maximum Influence, to create a place where people could learn the value of effective communication and persuasion. After over 15 years of study and many years teaching at the collegiate level Kurt saw the need for people and professionals the world over to improve both their personal and business lives and in doing so also dramatically improve their financial heath.

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